Odds are that you've heard of the "placebo effect." That's the scientific phenomenon showing that people who think they're being treated for a medical problem tend to feel better - even if all they're taking is a simple sugar pill.
Now, a new study from a Duke University researcher shows that the effect works even better when that sugar pill is more expensive. Read on...
It's not just the placebo, it's the price
1 Comentário:
I'm not surprised at all. The more a person pays for a car, for example, the less likely that person is to admit that there's anything about the car that he/she doesn't like. Similar concept, I think.
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